Experiential launch strategy for Amazon’s new audio platform

Launch Strategy
Deck Design

Amp, an Amazon company, is taking on social audio giants like Clubhouse with its own democratized music app that gives users a way to DJ live radio shows. Creators can leverage a royalty-free catalog of tens of millions of licensed songs from Universal Music Group, Sony Music Entertainment, Warner Music Group, and more to build audience and engage with communities in real time—no subscription, additional hardware, or editing needed.

In advance of launch, experiential agency Crown + Conquer hired us to clarify and codify the Amp brand while also helping them to develop an immersive experiential strategy aimed at creating awareness and building audience around passionate creators and active listeners.