Thinking outside of the can for an iconic packaged food brand

Campaign ideation
Innovative strategic concepts

What do you do when an iconic food brand asks you to make them more contemporary and innovative? You think far outside of the can. We partnered with digital agency Hydro to reimagine Campbell’s Soup, V8, and Plum Organics baby food for contemporary, on-demand, health-conscious, and flavor first millennial audiences allowed us to flex our strategic muscle more than we ever thought possible.