Creating a digital television experience that’s as good as what’s on TV

Digital strategy
Creative direction

As the team responsible for the creative development of entertainment websites for Viacom’s entertainment properties—we created a means for bringing individual shows to life online. Our strategic ideas and creative initiatives resulted in things like Big Brother and Survivor live camera feeds, talent-led after-shows, behind-the-scenes content, set auctions, contestant leaderboards, and monetize-able features that created new outlets for broadcast advertisers and lucrative revenue streams for resident Viacom networks.