Introducing the world’s coffiest cold coffee.

Naming
Brand strategy & platform development
Identity, product, & packaging design
Strategic positioning
POS campaign concept & design
Sales kit concept & design

After years of sipping on insipid iced drinks and cold brews—the founders of Elemental Beverage Co. decided they'd had enough of not having enough. So, without chemicals, preservatives, ice, or refrigeration—their team of thermodynamic engineers leveraged the fundamental laws of physics to transform beverages from hot to cold in an instant effortlessly. Found everywhere from cafes and homes to ready-to-drink cans, in-store and online—their patented Snapchill technology eradicates cold drinks that have lost their luster, restoring the rich and nuanced flavor coffee and tea deserves.

To make their coffee tech/coffee product offering all it could be, we created a dual-purpose B2B and B2C brand strategy and go-to-market campaign designed to generate demand amongst thirsty consumers while simultaneously selling industrial "chilling" equipment to national coffee and tea chains. Our full-scale naming, brand, marketing, PR, and sales initiatives continue to take Elemental from unknown to talk of the town (as in Whole Foods placement, national café and restaurant contracts, and Food & Wine Magazine feature talk of the town).