Building an innovative flooring brand

Brand platform & strategy
Brand identity
Campaign ideation

When a commercial interior design firm decides to launch a national B2C flooring brand that is a true game-changer, you develop a whole new flooring category. We partnered with digital agency Hydro to reimagine traditional vinyl flooring to be anything but ordinary—focusing on its limestone composition and reintroducing it as “Stoneform” flooring. A true innovation in LVP (luxury vinyl plank) for people who love good design—but can’t afford (or don’t want the hassle or upkeep of) wood or tile. Hewn’s Stoneform flooring is intelligent, contemporary, and all-around better, traits you'll find in the clean, cool brand identity.