The open door to the open road

Brand strategy & platform development
Brand identity
Photography art direction
Campaign ideation
Website design
Marketing collateral development

Introducing the Hitch Hotel. The world’s first anytime, anywhere hotel room
for anyone with a car and a few feet of storage space.

We developed the strategy & identity for Hitch Hotel, positioning it as a lifestyle brand for the adventurer. Now, even a city dweller can “get up and go” with ease and comfort, even if it’s just for 24 hours.

Our identity leads with nature and the open road, and features a “Go Arrow” logo mark that combines an arrow and a boomerang.