An old school jeweler for a modern world.

Brand strategy
Brand identity
Brand implementation
Ongoing marketing execution

We transformed the brand of our longtime client Robbins Brothers, a national jeweler with a heritage dating back to 1921. An extensive strategy phase, research, and focus groups led us to our positioning: An old school jeweler for a modern world. We brought this positioning to life with a juxtaposed old-meets-new identity, a bold photography style, and a deeply differentiated brand voice.

Since the rebrand, we’ve executed the new brand across multichannel campaigns, OOH, email marketing, events, capsule collections, and more.