Modern capsule drops for an old school jeweler

Campaign Ideation
Sub-brand Identity
Marketing Execution

We developed a system to brand and market fresh, limited-edition drops for our longtime fine jewelry client, Robbins Brothers. Each collection gets a distinct overarching concept, while falling under a look + feel that is cohesive to the capsules yet distinct from the Robbins Brothers parent brand.

We named the inaugural engagement line The Centennial Collection, a nod to Robbins Brothers’ 102 year heritage, naming the exclusive pieces after old-meets-new women’s names.

The Duet Collection, a “toi et moi” two-stone drop, we named for famous couples from history.