Celebrating Women’s History Month with a social media giant

Winning RFP strategy & design
Campaign ideation
Influencer Strategy
Creative direction & design

After helping them respond to an extensive RFP and secure the business, we partnered with experiential agency, Crown + Conquer, to lead strategy and creative direction on TikTok’s Women’s History Month campaign. This powerful month-long initiative featured in-app and social content, an external microsite, influencer gifting kits, and a coffee table book.