Know Us: celebrating TikTok’s API creators

RFP Response Ideation & Design
Campaign Ideation
Creative Direction & Design

We partnered with experiential agency Crown + Conquer to develop creative direction for TikTok’s Asian Pacific Islander Heritage Month campaign. For the “Know Us” campaign, we heroed API creators with headshot mosaics and patterns as vibrant as the diaspora. The monthlong campaign included in-app and social content, experiential creative, gifting kits, and a 200+ page coffee table book.