A personal brand for a groundbreaking director

Brand messaging
Brand identity
Photography direction
Website design

Weyni Mengesha is an award-winning stage and film director known for status quo slaying and paradigm-shifting.

For the debut of her new LA-based show featuring Bryan Cranston and Amy Brenneman—we crafted a personal brand platform for use in PR and marketing and an identity system/website that mirrors themes from her work and groundbreaking POV. The dynamic logo “breaks the fourth wall,” and powerful colors and imagery nod to the boldness and multicultural dialogue central to her projects.