An “un-brand” for the future of coworking

Naming
Brand strategy & platform development
Brand identity
Campaign development

Unlike the co-working spaces that came before it (WeWork, your ears must be ringing), we partnered with digital agency Hydro to develop a national collective workspace brand (coming soon) that puts its residents first. A covert "unbrand" designed not to promote itself – but to showcase the brands who work there.

Gone are the days of embarrassment around co-working or having to admit you are small in size and stature. Instead, Woven delivers a dynamic, design-forward space that allows its community of diverse start-ups and high-growth small businesses to shine without proprietor noise or self-promotion. Woven fades into the background so that its residents can take center stage.